Should you use a text spinner (spintax) for your cold emails?

Generally, using a text spinner (spintax) for cold emails is not recommended. Here’s why:

1. Risk of poor personalization: Cold emails are most effective when they feel genuine and personalized. Text spinners can lead to awkward phrasing and generic language that doesn’t connect with the recipient, often giving emails a robotic feel, which can reduce engagement and response rates​.
2. Spam filter triggers: Many email service providers (ESPs) are trained to detect and flag spintax-based emails as spam, as they’re commonly associated with mass emailing techniques. This means using spintax could lower your email deliverability, making it more likely that your messages land in spam folders​.

Instead of using spintax, focus on authentic personalization by addressing recipients’ specific needs or interests. This approach boosts response rates and builds better connections, as recipients feel the email is crafted specifically for them.

While spintax might save time, it can do more harm than good by risking deliverability and reducing recipient engagement. Personalized, relevant emails are far more effective in cold outreach.