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Yes, email warmup is effective when it aligns with your sending strategy. It allows your email account to build a positive reputation with email service providers (ESPs) by starting with small sends and increasing volume gradually. This process helps ensure better inbox placement, reducing the chances of your messages getting flagged as spam.Why email warmup […]
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Cold emails can be effective when executed thoughtfully, but their worth largely depends on the strategy, audience, and goals of the campaign. Why cold emails can work: Challenges to consider: When are cold emails worth it? Cold emails are most effective for B2B outreach, lead generation, and sales campaigns targeting niche markets. They work best […]
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Domain reputation refers to how email service providers (ESPs) assess the trustworthiness of the domain you use to send emails. Think of it as a credit score for your email campaigns—domains with higher reputations are more likely to land emails in recipients’ inboxes, while domains with poor reputations are more prone to being blocked or […]
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A top-performing cold email combines personalization, value, and a clear call to action (CTA). Here are some elements that make these emails stand out: To dive deeper into these strategies and see high-performing templates in action, you can explore resources like How to Write a Cold Email and 15 Best Cold Email Templates in 2024.
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Cold emailing has evolved and requires a more strategic approach to remain effective. While some claim cold email performance has declined due to tighter regulations, spam filters, and crowded inboxes, it still delivers value when executed correctly. Cold email campaigns remain cost-effective, scalable, and useful for reaching new prospects—particularly in B2B outreach. However, there are […]
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Yes, email warmup is legal, but it must align with global privacy and anti-spam regulations. To ensure compliance, businesses need to understand how the practice fits within frameworks like the CAN-SPAM Act (United States), GDPR (Europe), and CASL (Canada)【85】【86】. Email warmup compliance checklist: Summary: As long as email warmup stays transparent, avoids misuse of personal […]
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When conducting email warmup, you need to be mindful of the language used in your emails to avoid triggering spam filters. Email providers flag certain words and phrases as spam indicators, which can harm your sender reputation and deliverability. Here are some common categories of spam-trigger words to avoid: Maintaining email warmup integrity involves keeping […]
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Building a domain reputation requires consistent, thoughtful email practices. It’s a gradual process, but the payoff is better email deliverability and trust with email service providers (ESPs). Here’s how to build and maintain domain reputation: 1. Gradual volume increase Start small with your email sends and increase volume steadily. This is especially important for new […]
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Checking your domain for compliance with email standards ensures smooth deliverability and protects against phishing attacks. The free DNS Health Checker can alsp help you identify potential issues with your domain’s SPF, DKIM, DMARC, and other essential configurations. Assessing the health of your domain is as simple as following these steps: 1. Validate SPF records […]
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Warming up an email domain is essential when sending emails from a new or inactive domain to build trust with email service providers (ESPs) and improve deliverability. Here’s a step-by-step process to ensure a smooth warmup: 1. Authenticate your domain 2. Start with low email volumes 3. Use an email warmup tool or manual approach […]
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