The ‘from’ line in an email shows the name and email address of the sender. It helps recipients recognize who the message is from and decide whether to open it.
Best practices for an effective ‘from’ line
- Use a real name instead of just a company name (“Emma from Warmup Inbox” vs. “Support Team”).
- Make it recognizable so recipients instantly trust your email.
- Be consistent across your emails to maintain brand credibility.
If your emails aren’t getting opened, testing different ‘from’ line formats can help improve engagement.