A lead is a potential customer who has shown interest in your product or service. Leads can come from website visits, newsletter sign-ups, cold emails, or referrals.
Types of leads
- Cold leads: No prior interaction with your brand.
- Warm leads: Have shown interest (maybe they’re downloaded a guide or clicked an ad).
- Hot leads: Actively looking for a solution and ready to buy.
Not all leads are worth pursuing, unfortunately. Using lead scoring and tracking engagement levels helps sales teams focus on the best opportunities.