Email frequency refers to how often you send emails to subscribers or leads. Finding the right balance is crucial – too many emails can annoy recipients, while too few can make them forget your brand.
Best practices for email frequency
- For marketing emails: 1-3 per week is generally effective.
- For cold outreach: Space follow-ups 3-5 days apart to avoid spamming.
- For newsletters: Weekly or bi-weekly is ideal for most industries.
Emailing isn’t a one-size-fits-all approach, however. Always monitor unsubscribe rates and open rates to adjust your email frequency as needed.