A breakthrough email is a highly effective cold email that grabs attention and gets responses from hard-to-reach prospects.
What makes a breakthrough email work?
- Personalized: References something specific about the recipient.
- Concise: Gets straight to the point without fluff.
- Value-driven: Shows how you can solve a problem or provide something useful.
- Engaging subject line: Increases open rates by sparking curiosity.
Example of a breakthrough email
Subject: Quick question about [specific topic]
Hi [First Name],
I came across [something specific about them] and wanted to reach out. I noticed [challenge they might face], and I help businesses like yours [solution you provide].
Would love to chat for 10 minutes to see if this would be useful for you. Let me know if you’re open to it.
Best regards,
[Your Name]
[Your Info]
A strong breakthrough email stands out from the usual cold outreach and gets more responses, helping sales reps break through the noise.