Email Open Rate Calculator


What is an email open rate?

Email open rate the percentage of recipients who opened your email out of all the emails you actually delivered (not just sent). If your open rate is low, it might be your subject line, your sender reputation, or an entirely different issue.

What does a higher email open rate mean for you?

What’s the point of sending an email if no one opens it? More opens mean more eyes on your content. 

That translates to better engagement, a healthier sender reputation, and a stronger chance of getting replies, clicks, or conversions. Basically, open rate is step one in making email work for you.

What is a good email open rate?

A good email open rate depends on your industry, your audience, and your goals – but here’s a general idea based on recent benchmarks:

 

Industry Average Open Rate
E-commerce 15.7%
Financial services 20.2%
IT, tech, software services 17.6%
Real estate, design, construction 19.9%
Travel, hospitality, leisure 15.7%
Advertising & marketing 19.3%
Beauty, personal care 16.7%

 

Source: WebFX, 2025

 

If you’re way under the average, don’t panic! There are plenty of ways to boost 

How to improve your email open rate

Email marketing is a complex beast, and there’s a lot of trial and error involved in finding your sweet spot and rising to new successes. Here are a few things you can try to improve your email open rate:

 

  • Nail your subject line: Make it clear, curious, or clever – but never clickbait-y.

  • Send at the right time: Test different times of day (and days of the week) to see what gets traction.

  • Clean your list regularly: Remove inactive contacts. Keep it fresh.

  • Personalize your emails: Even just a first name can help.

  • Make sure your domain is warm: Sending from a cold domain will potentially land you in the spam folder. Warm it up and build trust with inboxes by using Warmup Inbox.