Boosting Email Deliverability for Italian Artisan

Our customer: Italian Artisan

Italian Artisan connects international luxury fashion brands with over 800 artisanal workshops across Italy to produce high-quality “Made in Italy” collections.

Their platform combines traditional craftsmanship with modern technology, supporting the production of 8 million units annually for brands like Fendi, Pagani, and Ferrari.

While Italian Artisan has successfully built a robust platform, they encountered a common but critical challenge: maintaining high email deliverability rates and a strong sender reputation.

Problem: Keeping high email deliverability rates & sender reputation

As Italian Artisan engages with a global clientele, making sure that their emails consistently reach customers’ inboxes without being flagged by spam filters is essential for their business.

The challenge was particularly pressing given the volume and importance of their email communications, which play a key role in securing and retaining high-profile clients.

Solution: Warmup Inbox’s warmup messages & free tools

Italian Artisan turned to Warmup Inbox to solve their email deliverability challenges and to ensure their marketing messages consistently reached their high-profile clients.

Through strategic implementation and the use of key features, they were able to vastly improve their email performance and sender reputation.

• Improved email metrics:
  • Open Rate: Warmup Inbox helped Italian Artisan increase their average open rate to 60%, greatly improving engagement with their target audience.
  • Conversion rate: Their campaign conversion rate climbed to 8%, directly correlating with improved deliverability and more effective calls to action.
• Revenue growth: Email marketing now accounts for over 25% of Italian Artisan’s annual revenue, demonstrating the substantial business impact of reliable email deliverability.
• Spam management: Warmup Inbox has helped maintain a spam complaint rate below 0.3%, an excellent score showcasing their high sender reputation gained with the help of Warmup Inbox.

Customer feedback:

Italian Artisan was pleased with the quick results, and even saw new clientele as a result of their increased email health.

“This improvement in deliverability and engagement has had a direct impact on our ability to secure and retain high-profile clients like Fendi, Pagani, and Ferrari. The straightforward setup and ease of use were also significant factors in our decision to choose Warmup Inbox over other tools.”

They also have big plans for further expansion, using Warmup Inbox to scale their efforts for even better results.

“We plan to upgrade to the Pro plan by the end of the year, aiming to have 15 accounts in total. This expansion will allow us to leverage additional features and improve our email outreach capacity as we scale up our operations.”

Conclusion

Italian Artisan’s experience with Warmup Inbox demonstrates the powerful impact that the right email deliverability tool can have on a business.

The result was both a dramatic increase in open and conversion rates and a strengthened ability to attract and retain high-profile clients, contributing to a large portion of their annual revenue.

Are you ready to take your email deliverability into your own hands and attract new business? Try Warmup Inbox for 14 days and see the difference.