WarmupInbox Author

Laura Clayton

Laura is an email marketing expert specializing in email warmup strategies to enhance deliverability. She shares concise, actionable insights to help businesses improve their email outreach and connect effectively with their audience.

Articles by Laura Clayton

Mail Transfer Agent: What is an MTA & How Does It Work?

MTA - Mail Transfer Agent (or Message Transfer Agent) is the software in charge of getting emails from point A to point B. Learn how MTAs work!
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Unlocking the Potentials of Bulk Emails: Best Practices and Common Pitfalls

Bulk email refers to the practice of sending a single email to numerous recipients all at once.
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Elevate Your Email Strategy: The Beginner’s Guide for a Successful Email Campaign

An email campaign is an email or series of emails that target specific recipients in order to achieve a goal. Learn how to ramp up your email campaigns!
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11 B2B Cold Email Templates to Get a Reply

In the world of B2B cold emailing, a nice email template is like a superhero cape for your outreach efforts. Learn how to write strong email templates!
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Mastering the Code: A Comprehensive Look at Email Headers

An email header is a short string of code that’s used to authenticate an HTML message. Learn how to create and implement headers to your emails!
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Sales Email Templates: A Simple Guide For Complete Beginners

Need an effective sales email template to get started with your email marketing? Learn more about the strategy behind sales emails!
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Cold Email Follow-Up Guide: Increase Your Conversion Rates

A cold follow-up email is a message sent after your first initial cold outreach. Let's dive in and start sending follow-up emails that get results!
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Amplify Your Reach: Best Tech Stack for Startups

Tech stack is a collection of tools that work together to serve specific functions. Learn everything you need to know about tech stacks!
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IVMSIP/24 Blacklist: What Is It and How To Remove Yourself From It

IVMSIP/24 Blacklist is one of the most popular blocklists in email marketing. In this article, we will therefore explore what it means and how to remove yourself from it.
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