Best Cold Email Software Tools of 2025

Often, the problem with your emails is that they are not reaching the right inbox at the right time. A well-chosen cold email software can resolve that. You can speed up your sales cycle and turn those recipients from strangers to loyal customers in a blink.

To make the choice easier and set you on your way to success, we’ll walk you through the top cold email software tools for 2025, showing you how each can streamline your campaigns and boost your conversion rate.

Top 15 Cold Email Software at a Glance

Tool	Best For	Price	Personalization	CRM Integrations	Key Features
Lemlist	SMBs & Startups	Free – $129/month	Dynamic images, text personalization	HubSpot, Pipedrive	High personalization (image templates), A/B testing, automated follow-ups
Mailshake	Sales Teams	$25 – $85/month	Dynamic email templates	Salesforce, HubSpot	Lead catcher, automated workflows, LinkedIn integration, drip campaigns
Reply.io	Outreach Automation	$49 – $166/month	AI-based responses, dynamic emails	Salesforce, Pipedrive	Multi-channel outreach, AI-driven responses, analytics and reporting
Saleshandy	SMBs & B2B Sales Teams	From $25/month	Dynamic personalization	Limited CRM integrations	Email sequencing, real-time tracking, easy-to-use templates
Woodpecker	SMBs & Agencies	From $20/month	Merge tags for personalization	HubSpot, Pipedrive	AI email writing tool, built-in deliverability features, extensive A/B testing
Warmup Inbox	Ensuring High Deliverability	From $15/month	Not focused on personalization	Works alongside all CRMs	Email warm-up, deliverability monitoring, inbox placement tracking
Snov.io	Lead Generation	$30 – $75/month	Dynamic personalized emails	Pipedrive, Zoho CRM	Drip campaigns, email finder, contact discovery, email verification
Instantly	Cold Email at Scale	From $30/month	AI-based optimization	HubSpot, Zoho CRM	Unlimited accounts, advanced email warm-up, bulk outreach optimization
Autoklose	B2B Sales	From $49.99/user/month	Dynamic content with personalization	Salesforce	Integrated contact data, automated email sequences, email and CRM data integration
Mixmax	Advanced Automation	Free – $69/month	Personalization tokens	Salesforce	Sequencing, calendar integration, Gmail enhancements, follow-up reminders
PersistIQ	SMBs and Startups	$59/user/month	Basic personalization	Salesforce, HubSpot	Contact management, drip campaigns, customizable follow-ups
Yesware	Sales Teams	Free – $65/user/month	Templates and attachments	Salesforce	Campaign tracking, multi-channel outreach, AI-driven insights
Outreach	Large Enterprises	Custom pricing	Multi-channel personalization	Salesforce, HubSpot	Pipeline management, detailed reporting, AI-powered insights for sales engagement
Smartlead.ai	SaaS Startups	From $49/month	AI-driven personalization	Limited (supports Zapier for broader integrations)	Email deliverability optimization, multi-channel outreach (email, LinkedIn), built-in warm-up tools
Outplay	SMBs & Sales Teams	Free – $149/month	Variables and follow-ups	Pipedrive, HubSpot	Multi-channel outreach (email, SMS, phone), AI-assisted email writer, lead database, real-time tracking

Best Cold Email Software for SaaS Startups

With the right cold emailing software, SaaS startups can easily personalize their outreach, automate follow-ups, and seamlessly integrate with other tools in their tech stack. This makes it easier to manage prospecting, nurture leads, and boost conversions at every step of the way.

1. Lemlist

Key Features:

• API Integrations: Supports easy integration with various CRMs, making it perfect for startups that need flexibility in their tech stack.
• Personalized Images and Videos: Lemlist stands out for its ability to add dynamic personalized images, helping SaaS companies create deeper connections with leads.
• Automated Follow-ups: Automate email sequences to keep communication consistent while minimizing manual effort.

Pricing: From Email Starter $32/month and 1 sending email/user to Outreach Scale

$129/month and 15 sending email/user, Lemlist has something for every need.

What Users Think:

• On G2, users often praise Lemlist for its innovative personalization features and dynamic content capabilities, which have been shown to boost reply rates significantly. However, some users mention its complexity, especially for those new to cold emailing​. 
• Many users appreciate the customer support and Lemlist taking into account user feedback.

Source: https://www.g2.com/products/lemlist/reviews

2. Reply.io

Key Features:

• Multichannel Outreach: Reply.io excels at combining email with other outreach channels like LinkedIn, SMS, and phone calls, which can be a big advantage for SaaS businesses trying to create personalized, multichannel customer journeys.
• AI-Based Responses: Adjusts follow-up emails based on previous responses, making outreach more dynamic.
• Salesforce/Pipedrive Integration: This cold email platform syncs well with major CRMs for seamless data transfer.

Pricing: From $49 to $166/month.

What Users Think:

• Trustpilot: Users praise the integration with CRMs, mentioning it’s “perfect for scaling outreach.”
• Reddit: Teams appreciate the AI-powered responses for time savings, but some small teams find the price steep.

Source: https://www.trustpilot.com/review/reply.io

3. Smartlead.ai

Key Features:

• Email Deliverability Optimization: Smartlead.ai specializes in managing multiple cold email accounts while focusing on boosting deliverability. This is crucial for SaaS startups, where every email reaching the inbox matters.
• AI-Driven Personalization: Like Lemlist and Reply.io, Smartlead.ai uses AI to optimize email content and timing for higher engagement.
• Multi-Channel Outreach: Beyond email, it offers multi-channel communication, which is becoming more essential for SaaS startups engaging with various decision-makers.

Pricing: From $49/month. Flexible plans depending on email volume and user needs.

What Users Think:

• G2: Users highlight that Smartlead.ai significantly improves cold email deliverability, making it stand out for SaaS companies running campaigns at scale.However, they highlight issues with email management and slow loading.
• Reddit: Positive mentions for its email warm-up feature and user-friendly interface, but some critique its limited integrations.

Source: https://www.reddit.com/r/coldemail/

4. Warmup Inbox

Key Features:

• Email Warm-Up: Warmup Inbox ensures your emails reach the recipient’s inbox by warming up your domain and improving sender reputation.
• Deliverability Monitoring: Provides insights into the health of your email campaigns, helping SaaS companies stay out of spam folders.
• Inbox Placement Tracking: Tracks where your emails are landing (primary inbox vs. spam), ensuring your campaigns are performing as they should.

Pricing: From $15/month, making it a cost-effective solution for improving deliverability.

What Users Think:

• G2: Users highlight that Warmup Inbox significantly improves sender reputation and inbox placement, a critical feature for businesses running high-volume email campaigns.
• Trustpilot: Users praise the customer support, calling it responsive and helpful. Many note that the platform effectively solves deliverability issues they had with cold email campaigns.

Source: https://www.g2.com/products/warmup-inbox/reviews#reviews

5. Instantly

Key Features:

• Bulk Outreach Optimization: Instantly is designed for companies that need to send a high volume of emails while maintaining deliverability, making it perfect for fast-scaling SaaS startups.
• AI-Based Campaign Optimization: It uses AI to optimize email delivery, ensuring that outreach campaigns hit the right inboxes at the right time.
• Unlimited Email Accounts: This feature allows SaaS companies to manage multiple email accounts and scale campaigns without limitations.

Pricing: From $30/month for cold email automation and warm-up services.

What Users Think:

• Trustpilot: Users appreciate Instantly for its scalability and ease of use, especially for managing large-scale campaigns. However, some have noted that the learning curve can be steep for beginners and that the product’s setup is not intuitive.

Source: https://www.trustpilot.com/review/instantly.ai

Top Cold Email Platforms For Real Estate

For the real estate industry, an effective cold email platform needs to be capable of handling highly personalized, high-value leads. Here are three excellent cold email tool options for real estate agents, agencies, or brokers.

1. Mailshake

Key Features:

• Personalized Outreach: Mailshake allows users to send personalized, text-based emails at scale, which is crucial for real estate professionals targeting individual prospects.
• Automation Workflows: Users can automate their follow-ups, ensuring no potential lead slips through the cracks, while still maintaining a personal touch.
• LinkedIn Integration: This tool allows you to extend your outreach efforts beyond email and reach clients on LinkedIn, a valuable platform for real estate professionals looking to network.

Pricing: Starts at $25/month for the basic plan and goes up to $85/month for full automation and LinkedIn outreach.

What Users Think:

• G2 and Capterra: Mailshake receives praise for being easy to use and for helping users automate cold outreach without compromising personalization. Some mention it’s less robust in advanced features compared to tools like Outreach.

Source: https://www.capterra.com/p/164705/Mailshake/

2. Woodpecker

Key Features:

• Built-in A/B Testing: Woodpecker allows real estate professionals to test different subject lines, email copy, and follow-up sequences to optimize their outreach strategy.
• Automated Follow-ups: The tool automatically sends follow-ups to unresponsive leads, saving agents time while ensuring consistent communication.
• Deliverability Tools: Features like email warm-up and spam-check tools ensure that cold emails land in the inbox, not spam, which is vital for real estate agents targeting high-value leads.

Pricing: Starts at $20/month for the basic package.

What Users Think:

• G2: Real estate professionals appreciate the tool for its simplicity and powerful deliverability features, but some mention the need for better reporting tools.
• Trustpilot: Positive reviews focus on the automated follow-up feature and customizable options, but a few users wish for deeper analytics to track campaign performance. Some users have had issues with customer support and the subscription.

Source: https://www.g2.com/products/woodpecker-co-woodpecker-co/reviews

3. Mixmax

Key Features:

• Calendar Integration: Mixmax seamlessly integrates with Google Calendar, allowing real estate agents to schedule appointments or viewings with leads right from their email.
• Email Sequencing: Automatically send a sequence of follow-up emails, which is perfect for staying in touch with potential buyers or sellers over time.
• Real-time Email Tracking: See when a lead opens your email, clicks on a link, or downloads an attachment, so you can follow up at the perfect moment.

Pricing: Free to $69/month for sales engagement with Salesforce or HubSpot integration.

What Users Think:

• G2: Mixmax is praised for its easy scheduling and intuitive interface, especially in industries like real estate where quick follow-up is key. Users love the email tracking feature, which shows who has read your emails and when.
• Several users mention that Mixmax’s interface can be overwhelming and difficult to navigate for beginners or teams unfamiliar with complex email automation tools.
• Reddit: Real estate professionals appreciate Mixmax’s simplicity and integration with Google Calendar, but note that it’s best suited for small teams or individual agents.

Source: https://www.g2.com/products/mixmax/reviews#reviews

4. Outplay

Key Features:

• Multi-Channel Outreach: Outplay enables real estate professionals to connect with prospects through email, phone, SMS, and LinkedIn, offering a comprehensive outreach strategy.
• AI-Assisted Email Writing: Outplay’s AI-assisted email writer helps create personalized email copy that resonates with potential clients.
• Lead Tracking: The tool provides real-time lead tracking, allowing real estate professionals to follow up with prospects at the perfect moment.

Pricing: Free – $149/month.

What Users Think:

• G2: Users appreciate Outplay’s ease of use and multi-channel outreach capabilities but mention that its reporting features could be improved for larger teams.

Source: https://g2.com/products/outplay/reviews#reviews

Best Cold Email Software for B2B Companies

When it comes to B2B sales, cold email software needs to be equipped with scalability, automation, and high deliverability to ensure successful lead generation and nurturing. 

1. Snov.io

Key Features:

• Lead Generation: Snov.io’s email finder helps B2B teams discover verified business emails and decision-makers across industries.
• Drip Campaigns: Automate multi-step email sequences to nurture leads over time, allowing for consistent follow-up.
• Email Verification: Ensures high deliverability by verifying email addresses before campaigns are sent, reducing bounce rates.

Pricing: From $30 – $75/month.

What Users Think:

• G2: Users highlight the lead generation and email verification tools, but some feel the interface could be more intuitive. They also note that Snov.io has fewer native CRM integrations, making it less flexible for teams that rely on more complex workflows.
• Trustpilot: Many users find the email sequencing and automation tools easy to use and effective for cold outreach.

Source: https://uk.trustpilot.com/review/snov.io

2. Autoklose

Key Features:

• Built-in Contact Database: Access to a large database of verified B2B contacts, enabling businesses to source leads directly within the platform, a unique offering compared to most other cold email tools.
• Email Automation: Set up email sequences and follow-up campaigns with ease, allowing B2B sales teams to automate outreach efforts and focus on closing deals.
• Detailed Analytics: Provides insights into email performance, such as open rates, click-through rates, and response metrics, helping teams optimize future campaigns.
• CRM Integration: Integrates smoothly with popular CRMs like Salesforce and Zoho, enabling teams to track communication and sales progress all within their CRM.

Pricing: From $49.99/month.

What Users Think:

• G2: Autoklose is praised for saving time due to its built-in contact database but criticized for its limited customization and occasional data quality issues.
• TrustRadius:Many users appreciate Autoklose’s ability to automate email sequences and campaigns, which helps streamline sales processes and save time. 
• Some users mention that the data leads available for purchase through Autoklose can be expensive, especially for startups or smaller businesses.

Source: https://www.trustradius.com/products/autoklose/reviews

3. Saleshandy

Key Features:

• Email Sequencing: Automate multi-step email sequences, allowing sales teams to stay in touch with prospects over time.
• Real-Time Email Tracking: See when recipients open emails or click on links, giving sales teams critical insights into engagement.
• Templates and Personalization: Provides easy-to-use email templates with dynamic personalization to improve response rates.

Pricing: From $25/month.

What Users Think:

• G2: Saleshandy is praised for being easy to set up and for its robust email tracking and automation features, though some mention they wish it had more integrations.

Source: https://www.g2.com/products/saleshandy/reviews/

4. PersistIQ

Key Features:

• Email and Call Automation: B2B companies rely on both email and phone outreach to engage with potential clients. PersistIQ’s email and call automation features streamline the entire sales process, ensuring consistent follow-ups across channels.
• CRM Integration: Easily syncs with popular CRMs like Salesforce to keep track of all prospects.
• Simple Campaign Management: Manages campaigns without any technical complexity, which is ideal for smaller teams.

Pricing: $59/user/month.

What Users Think:

• G2: PersistIQ is praised for its ease of use and workflow automation, though users mention it could benefit from more advanced features.

Source: https://www.g2.com/products/persistiq/reviews

5. Yesware

Key Features:

• Email Templates and Tracking: Provides customizable email templates and real-time tracking for email opens, clicks, and replies.
• Salesforce Integration: Yesware is an excellent tool for B2B sales teams that rely on Salesforce. Its deep integration makes it easy to track leads, manage sales pipelines, and maintain a centralized system for all outreach activities.
• Multi-Channel Outreach: Supports communication through email, phone, and LinkedIn.

Pricing: Free – $65/user/month.

What Users Think:

• Capterra: Many users highlight the real-time tracking of email opens, clicks, and replies as one of Yesware’s standout features. It provides instant feedback on prospect engagement, helping teams follow up at the right time.

Source: https://www.capterra.com/p/136698/Yesware/reviews/

6. Outreach

Key Features:

• Advanced Pipeline Management: B2B companies often have long sales cycles and require detailed pipeline management. Outreach provides a comprehensive set of tools for tracking, managing, and nurturing leads throughout the entire sales funnel, ensuring no opportunity is missed.
• AI-Powered Insights: Provides insights using AI to improve your outreach strategies, optimize messaging, and enhance productivity.
• Multichannel Personalization: Allows you to personalize outreach through email, phone, and social media channels.

Pricing: Custom pricing based on team size and needs.

What Users Think:

• TrustRadius: Users appreciate Outreach for its scalability in outbound email outreach. The platform’s CRM integration, especially with Salesforce, and its ability to automate workflows and lead engagement are standout features. 
• Some users report that the setup process can be lengthy, especially with Salesforce integration. Others have encountered technical issues such as random logouts and problems with scheduling emails. 

Source: https://www.trustradius.com/products/outreach/reviews#overview

Key Features to Look for in Cold Email Software

Email Personalization

If you’re still sending generic cold emails, you’re missing out on one of the most effective ways to increase engagement. 

Cold email software that allows dynamic personalization (like adding a recipient’s name, company, or job title) can make your outreach feel more relevant. 

Personalized emails help break through the noise and connect with leads on a more human level, and improve open rates by up to 26%. That’s a solid reason to invest in cold email software that makes personalization a breeze! 

Automation Capabilities

Following up manually is outdated. Modern cold email tools include automation capabilities to send sequences—also known as drip campaigns—at the perfect time, without manual effort. Whether you’re sending initial outreach or follow-ups, automation keeps the conversation going while you focus on other important tasks.

• Why it matters: Automated follow-ups keep prospects engaged and prevent leads from slipping through the cracks. Find out more about creating effective email sequences.

Deliverability Optimization

Even the best-crafted email won’t make an impact if it lands in the spam folder. That’s why deliverability optimization is essential. Features like spam score analysis and email validation help ensure that your emails reach the inbox rather than getting flagged as spam. Cold email software that includes deliverability tools will analyze your email’s content, subject line, and sending practices to improve your sender reputation.

• Pro tip: Regularly test your emails using a spam checker to ensure your campaigns aren’t falling into spam traps. You can use our free spam test tool to check how well your emails are likely to perform.

Integration with CRM and Other Tools

Good cold email software should do more than just send emails—it should integrate seamlessly with your CRM and other tools. Whether it’s Salesforce, HubSpot, or your preferred CRM, integration means you can keep all your contact data in one place, making it easier to track prospects, automate workflows, and manage relationships.

• The advantage: Centralizing your customer data makes your cold email campaigns more efficient, enabling you to better manage follow-ups, sales funnels, and lead nurturing.

Analytics and Reporting

What’s the point of sending emails if you’re not tracking their performance? 

The best cold email platforms offer analytics and reporting features that give you insights into how your campaigns are doing. Metrics like open rates, click-through rates, and reply rates allow you to optimize your campaigns over time.

Tips for Improving Cold Email Success in 2025

#1 Focus on Personalization

In 2025, personalization will continue to be a top priority for cold email success. 

Move beyond basic first-name personalization and focus on tailoring emails based on industry, role, and previous interactions. Personalization helps make your message feel more relevant, which increases the likelihood of engagement. 

Advanced cold email software allows you to customize not just the text but also elements like dynamic images and videos, providing a more personal touch to your outreach.

#2 Pay Attention to Timing

Timing can make or break the effectiveness of your cold email campaigns. Based on data from previous years, Tuesday mornings consistently achieve the highest open rates. However, it’s essential to experiment with different sending times to find what works best for your audience.

Cold email software often has features that allow you to schedule emails for optimal sending times, ensuring your message reaches prospects when they’re most likely to engage.

#3 Follow Up Consistently

Cold email success often relies on persistence. Follow-up emails can significantly increase your chances of getting a response, with data suggesting that sending multiple follow-ups boosts engagement. 

Using software that allows for multi-step automation ensures that your follow-ups are sent at the right intervals, keeping your outreach consistent without requiring manual intervention.

#4 Test and Optimize

Regular A/B testing is essential to maximize the effectiveness of your cold email campaigns. Test subject lines, email copy, and call-to-action (CTA) buttons to determine what resonates best with your audience. 

The best cold email software offers built-in A/B testing features, allowing you to experiment with different versions of your email and see which one performs better.

Conclusion

The key to cold email success in 2025 lies in choosing the right tools and strategies. The top cold email software options—whether it’s Lemlist, Mailshake, or Reply.io—can help automate, personalize, and optimize your campaigns. The best software for you will depend on your business size, budget, and outreach goals.

Expert Note: One of the most important factors for long-term success is using a deliverability-focused tool. Without good deliverability, even the best-crafted email will end up in the spam folder. Choosing the right tool ensures that your cold emails consistently reach the inbox, improving your chances of success over time.

For tools that help maintain email deliverability and avoid spam traps, be sure to explore solutions like Warmup Inbox that offer inbox health management and deliverability monitoring.