How to write a cold email subject line?
Creating a subject line for cold emails that grabs attention and drives opens is all about relevance, clarity, and a hint of intrigue. Here’s how to do it:
1. Be clear and concise
- Subject lines under 50 characters work well, especially for mobile. Brief lines help the recipient immediately understand your email’s purpose, making them more likely to open. For example, “Quick Idea for [Company]” or “Boost [Metric] in 30 Days.”
2. Personalize with a relevant detail
- Adding the recipient’s name, company, or industry insight adds a personal touch. Something like “A quick question for [First Name]” or “[Company] + [Your Solution] = [Result]” can feel more targeted and relevant than a general line
3. Spark curiosity without overpromising
- Subject lines that suggest value, like “An idea for [Company’s Goal]” or “A better way to [Solve Problem],” encourage curiosity without feeling clickbaity. This approach signals that you have insight or a solution to offer without giving everything away.
4. Show value upfront
- If you’re offering something measurable or specific, say it directly. For instance, “Reduce [Metric] by 20%” or “3 strategies to improve [Metric] fast.” This approach is especially useful when reaching out to decision-makers who value results.
5. Use questions to engage
- Asking a question in the subject line can naturally draw the recipient in. Phrases like “Facing [Challenge]?” or “Is [Solution] a priority for [Company]?” invite interaction and show awareness of their potential needs.
6. Incorporate data or numbers
- Numbers stand out in an inbox and help the subject line feel specific. Something like “5 steps to improve [Metric]” or “Cut [Task Time] by 30%” is concrete, helping the reader quickly grasp the benefit of opening.
7. A/B test for optimization
- Experimenting with different subject lines through A/B testing helps you refine what resonates with your audience. Track which ones result in higher rates to adjust and improve your strategy over time.
Combining these elements per your requirements helps make your cold email subject lines more appealing, increasing the chances they’ll get opened and engage the recipient.