The Challenge: Ensuring Effective Cold Email Campaigns
Avvy operates in the staffing industry, connecting tech talent from countries like Colombia, Argentina, and Brazil with companies in the US and Canada. Their primary method for acquiring clients involves cold email outreach at a scale of about 4000 new emails per week. However, they encountered a significant hurdle: many of their emails were landing in spam folders.
“Before using WarmupInbox, we struggled with a high rate of emails landing in spam folders, which impacted our engagement and conversion rates,” Avvy explains.
Avvy was initially using their main domain for cold email campaigns. While this approach was successful at first, they soon noticed a decline in deliverability rates. “Our initial campaigns had a 90% inbox delivery rate, but it quickly dropped to 60-70%,” Avvy recounts. This decline prompted them to seek a more reliable solution.
Implementing WarmupInbox: Features and Usage
After extensive online research, Avvy discovered WarmupInbox. The platform’s ease of use and powerful features made it the ideal solution to their email deliverability problems. Avvy connected their inbox to WarmupInbox and then leveraged the Email WarmUp feature.
“Although the response rate was variable depending on the campaign, these tools helped optimize our email campaigns and improve our open rate in general,” Avvy points out.
To maximize the effectiveness of their email campaigns, Avvy adopted a systematic approach with WarmupInbox. “We start by warming up new domains for 15-20 days before launching our cold email campaigns,” Avvy explains. “We don’t like drastic jumps, everything is done gradually, and that has worked well for us.”
Results: Significant Improvement in Email Metrics
The impact of WarmupInbox on Avvy’s email marketing was profound.
Key improvements included:
- Deliverability Rate: Increased from less than 60% to more than 90% within three months.
- Open Rates: Improved significantly, although response rates varied depending on the campaign.
These improvements led to higher engagement and increased business opportunities for Avvy.
Continuous Improvement and Maintenance
Avvy continues to use WarmupInbox to maintain their domain reputation. “We’ve noticed that if we stop using WarmupInbox, our domain reputation starts dropping. Keeping WarmupInbox active helps us maintain a high deliverability rate,” Avvy explains.
They also use the advanced features of WarmupInbox, such as email templates, to further optimize their campaigns. “We use templates for one of our domains, which helps us standardize our outreach and maintain consistency across campaigns,” Avvy adds.
Insights on Future Trends
Looking ahead, Avvy predicts that cold calling will become more common as email marketing becomes saturated with AI-generated content. “Cold calling is seen as an invasion of privacy by some, but it’s effective. Companies need to sell, and cold calling has historically worked well,” Avvy states.
Avvy also sees a future where AI will play a significant role in automating cold calls. “There are already companies that automate cold calls. While you can still tell if you’re talking to an AI, it will become indistinguishable in the near future,” Avvy predicts. This multi-channel approach, combining email and cold calling, will likely become the norm.
Conclusion: A Future-Proof Strategy
Avvy’s collaboration with WarmupInbox not only solved their immediate email deliverability challenges but also set the stage for a more effective and engaging email marketing strategy. By following a structured approach and taking advantage of the right tools, Avvy transformed its email marketing strategy.
Discover how WarmupInbox can improve your email deliverability and make sure your campaigns reach the right audience. Start your journey with WarmupInbox today and see the difference it can make for your business.
