The Challenge: Ensuring Effective Email Campaigns
SellersCommerce operates in the B2B ecommerce space, automating and streamlining business lifecycles for manufacturers, distributors, and retailers. Their cloud-based platform automates and streamlines the entire business lifecycle of manufacturers, distributors and retailers in the B2B ecommerce space – from managing catalogs and products information to selling and drop shipping to the end customer.
However, they encountered a significant hurdle with their email marketing campaigns, particularly with their UniformMarket brand. “Before using WarmupInbox, we struggled with a high rate of emails landing in spam folders, which impacted our engagement and conversion rates,” SellersCommerce explains.
Implementing WarmupInbox: Features and Usage
After much online research, SellersCommerce discovered WarmupInbox. Its ease of use and impressive features set it apart from similar tools. WarmupInbox provided the perfect solution to their email deliverability problem, guaranteeing that their emails would reach the intended inboxes.
SellersCommerce connected three inboxes (Outlook and Zoho) to WarmupInbox and utilized the Email WarmUp feature. They also took advantage of several free tools provided by WarmupInbox, including the Spam Word Checker, Inbox Placement Tester, and DMARC Generator.
These tools helped optimize email content, gauge email delivery across providers, and improve email security and compliance. “The Spam Word Checker has been invaluable in ensuring our email content is optimized to avoid triggering spam filters,” SellesCommerce points out.
Results: Significant Improvement in Email Metrics
The impact of WarmupInbox on SellersCommerce’s email marketing was profound. “WarmUpInbox helped us accelerate the marketing campaigns and ensure our emails are hitting the inbox without any issues like landing into spam or promotional folders.”
Here are some key improvements:
- Deliverability Rate: Increased from 70% to 95% within the first three months.
- Open Rates: Doubled from 15% to 30%, indicating more emails were reaching recipients’ inboxes.
- Time to See Results: “By the end of the first month, our emails were less frequently marked as spam, and by the third month, we had a consistently high deliverability rate,” SellersCommerce points out.
Specific Examples:
- Monthly Webinar Campaign: Prior to WarmupInbox, their monthly webinar campaign had a 20% open rate and a 5% click-through rate. After three months of using WarmupInbox, the open rate increased to 35%, and the click-through rate improved to 10%.
- Customer Onboarding Emails: Deliverability improved from 75% to 98%, resulting in smoother onboarding and higher customer satisfaction.
These improvements led to higher engagement, better customer retention, and increased revenue for SellersCommerce.
Conclusion: A Future-Proof Strategy
SellersCommerce’s collaboration with WarmupInbox not only solved their immediate challenges but also set the stage for a more effective and engaging email marketing strategy. “Email health is going to be very crucial with new Google and Microsoft email policies and tools like WarmUpInbox can really help in maintaining it,” SellersCommerce says.
